TOKYO, Sept. 23, 2025 /PRNewswire/ -- Coda, a global leader in digital content monetization headquartered in Singapore and Digital Garage, operator of Japan's No. 1 third-party payment platform[1] AppPay, today announced a strategic partnership to accelerate revenue growth for games publishers through out-of-app monetization and distribution solutions. The collaboration gives Japanese publishers a proven pathway to global growth and provides international publishers with a seamless entry into one of the world's most important gaming markets.
Around the world, game publishers are moving beyond closed app store ecosystems. Players want more choice and value, while publishers seek stronger direct connections with their communities. Regulatory changes are accelerating this shift. In Europe, the Digital Markets Act (DMA), which took effect in March 2024, designates Apple and Google as gatekeepers and requires them to allow alternative payment methods and third-party marketplaces. In the United States, antitrust scrutiny and landmark cases have fueled debate on app store competition. South Korea's Telecommunications Business Act amendment (2021) became the first law to require support for alternative billing systems, while Japans's Act on Promotion of Competition for Specified Smartphone Software will come into effect in December 2025.
