The Secret to Motherhood encourages new and expecting moms to prioritize their mental health as an essential part of caring for themselves and their child.

NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Today, The Secret to Motherhood, a maternal mental health effort from the Ad Council's "Love, Your Mind" campaign, supported by the Arthur M. Blank Family Foundation and Huntsman Mental Health Foundation, launched to encourage new and expecting moms to prioritize their mental health, so they can better cope with the challenges of motherhood, as an essential part of caring for themselves and their little ones.

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