(BPT) - Most pet parents consider their dogs or cats as family and aim to care for their health and wellness just like they would any other family member. However, while nearly 3 in 4 adults take dietary or health supplements to boost their health, only about half of dog owners and one-third of cat owners provide vitamins or supplements to their furry family members.
Gut health is emerging as a major area of focus in the growing pet supplement category, yet a gap remains: while interest in gut health support is higher than ever for humans, fewer than one-third of dog and cat owners give their pets supplements specifically designed to support the gut.
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