LOS ANGELES and NEW YORK and LASÂ VEGAS, Sept. 4, 2026 /PRNewswire/ -- As the global consumer technology industry gathers in Berlin for IFA 2026, thousands of brands are showcasing what comes next: smarter devices, connected experiences, artificial intelligence, robotics, and technologies designed to change how people live and shop. But behind every new product is another part of the consumer journey that deserves just as much attention: What happens after the customer buys?
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