(BPT) - By Ronald Ro, vice president and head of AI Home Solution Business Development Division, Home Appliance Solutions at LG Electronics
For decades, residential construction was judged by a simple standard: build well, deliver on time and control costs. At LG Electronics (LG), we know that quality craftsmanship matters, but it is no longer enough. Now, as housing portfolios grow and operating costs rise, our competitive advantage depends less on project completion and more on how a property performs over its full lifecycle.
kAm#646?E :?5FDECJ C6D62C49 :?4C62D:?8=J =:?<D G2=F6 4C62E:@? E@ A@DE\4@>A=6E:@? A6C7@C>2?46] s6=@:EE6VD C62= 6DE2E6 @FE=@@< :56?E:7:6D =@?8\E6C> 2DD6E A6C7@C>2?46 2?5 @A6C2E:@?2= 677:4:6?4J 2D <6J AC:@C:E:6D 7@C 56G6=@A6CD 2?5 :?DE:EFE:@?2= :?G6DE@CD]kDFAm`k^DFAm |@C82? $E2?=6J =:<6H:D6 9:89=:89ED =:764J4=6 4@DE >2?286>6?E 2?5 E649?@=@8J\6?23=65 @A6C2E:@?D 2D 46?EC2= E@ 2DD6E C6D:=:6?46 2?5 G2=F2E:@? DE23:=:EJ]kDFAmak^DFAm vC66? qF:=56C |65:2 :D C6567:?:?8 E96 9@>6 3FJ6CVD ?2CC2E:G6 2D Q'2=F6 !6C $BF2C6 u@@EQ WC67=64E:?8 E@E2= 4@DE @7 @H?6CD9:A[ DFDE2:?23:=:EJ[ C6D:=:6?46[ H6==?6DD 2?5 677:4:6?4JX G6CDFD E96 EC25:E:@?2= Q!C:46 !6C $BF2C6 u@@EQ >6EC:4 FD65 :? E96 9@>63F:=56C 2?5 C6D:56?E:2= C62= 6DE2E6 :?5FDEC:6D]kDFAmbk^DFAm x? E9:D 6?G:C@?>6?E[ H6 ?665 E@ =@@< 2E 9@H :?DE2==2E:@?[ @A6C2E:@?[ >2:?E6?2?46[ H2CC2?EJ 2?5 2DD6E >2?286>6?E D92A6 >2C<6E 4@>A6E:E:G6?6DD]k^Am
kAmkDEC@?8m#6567:?:?8 w@>6 pAA=:2?46D 2D ~A6C2E:@?2= !=2E7@C>Dk^DEC@?8mk^Am
kAm%C25:E:@?2==J[ 2AA=:2?46D H6C6 D6=64E65 7@C DEJ=6[ 4@DE 2?5 3C2?5 AC676C6?46[ H:E9 =:EE=6 6IA64E2E:@? @7 6IE6?565 G2=F6 36J@?5 E96:C 32D:4 7F?4E:@?] %@52J[ 2AA=:2?46D 2C6 A2CE @7 2 4@??64E65 @A6C2E:?8 64@DJDE6> E92E 42? AC@G:56 52E2 @? FD286 A2EE6C?D[ 6?6C8J 4@?DF>AE:@?[ A6C7@C>2?46 2?5 >2:?E6?2?46 ?665D] x? =2C86\D42=6 C6D:56?E:2= 4@>>F?:E:6D[ E9:D 52E2 42? DFAA@CE 2DD6E G2=F6[ C:D< >2?286>6?E 2?5 =@?8\E6C> @A6C2E:?8 677:4:6?4J]k^Am
kAm%9:D D9:7E :D C6D92A:?8 E96 D>2CE 9@>6 4@?46AE] (92E 3682? 2D 2 H2J E@ >2<6 6G6CJ52J =:G:?8 >@C6 :?EF:E:G6 :D 364@>:?8 A2CE @7 2 3C@256C @A6C2E:@?2= :?7C2DECF4EFC6] }@H E92E 64@DJDE6> :D 6IA2?5:?8 36J@?5 4@?G6?:6?46] %9C@F89 E9:C5\A2CEJ D6?D@CD 2?5 @A6? p!x :?E68C2E:@?D[ E96 4@??64E65 9@>6 :D 56G6=@A:?8 :?E@ 2 3C@256C @A6C2E:@?2= :?7C2DECF4EFC6] (92E H2D @?46 >2C<6E65 AC:>2C:=J 2D 2 QD>2CE 9@>6Q :D 6G@=G:?8 :?E@ D@>6E9:?8 >@C6 DEC2E68:4] %96 7@4FD :D 6G@=G:?8 7C@> 4@??64E:G:EJ 2D 2 =:76DEJ=6 4@?G6?:6?46 E@ 4@??64E:G:EJ 2D 2 7@F?52E:@? 7@C 2DD6E A6C7@C>2?46[ C:D< >2?286>6?E 2?5 =@?8\E6C> 677:4:6?4J]k^Am
kAmkDEC@?8muC@> pAA=:2?46 $FAA=:6C E@ {:764J4=6 !2CE?6Ck^DEC@?8mk^Am
kAmpE {v[ H6 C64@8?:K65 62C=J E92E =6256CD9:A :? E96 8=@32= qar 2AA=:2?46 >2C<6E H@F=5 @776C @?=J A2CE @7 H92E E96 3F:=56C >2C<6E C6BF:C6D] ~FC 3C@25 A@CE7@=:@ 2?5 ECFDE65 3C2?5 C6AFE2E:@? 4C62E65 2 DEC@?8 32D6[ 3FE E96 qaq 3F:=56C >2C<6E 56>2?5D 2 9:896C =6G6= @7 244@F?E23:=:EJ]k^Am
kAm(6 56G6=@A65 {v !C@ qF:=56C 2C@F?5 E92E ?665[ AC@G:5:?8 2 >@56= 7@4FD65 @? E96 6?E:C6 =:764J4=6 C2E96C E92? 2 DFAA=J\@?=J @776C:?8] (6 2:> E@ 6DE23=:D9 2? 6?5\E@\6?5 C6DA@?D:3:=:EJ DECF4EFC6 E92E DA2?D 62C=J\DE286 A=2??:?8[ :?DE2==2E:@?[ A@DE\@44FA2?4J >2?286>6?E[ D6CG:46 2?5 H2CC2?EJ :?E68C2E:@?] {v !C@ qF:=56C H2D 56D:8?65 H:E9 E9:D D9:7E :? >:?5 — E@ >@G6 7C@> EC2?D24E:@?2= DFAA=J E@ A2CE?6CD9:A]k^Am
kAm%9:D 2AAC@249 :D DEC6?8E96?:?8 @FC 7@F?52E:@? :? }@CE9 p>6C:42[ H96C6 H6 92G6 A2CE?6C65 H:E9 E@A\E:6C 3F:=56CD E@ DFAA@CE C6D:56?E:2= 56G6=@A>6?ED[ 7C@> >:5\C2?86 2?5 =FIFCJ D:?8=6\72>:=J 9@>6D E@ >F=E:\72>:=J AC@A6CE:6D] #2E96C E92? DE6AA:?8 2H2J 2E 56=:G6CJ[ H6 C6>2:? 6?82865 24C@DD E96 =:764J4=6] x?DE625 @7 DAC625:?8 C6DA@?D:3:=:EJ 24C@DD >F=E:A=6 A2CE:6D[ 2 >@C6 4@??64E65 2AAC@249 42? 96=A 255C6DD 56=2JD[ C:D:?8 4@DED 2?5 @A6C2E:@?2= :?677:4:6?4J @G6C E:>6]k^Am
kAmkDEC@?8m%9:?" !C@i Q$>2CE w@>6Q q64@>6D Q$>2CE ~A6C2E:@?Qk^DEC@?8mk^Am
kAm%9:?" !C@ D:ED 2E E96 46?E6C @7 E9:D D9:7E 2D 2 qaq A=2E7@C> 56D:8?65 7@C 3F:=56CD[ :?DE2==6CD[ AC@A6CEJ >2?286CD 2?5 @A6C2E:@?2= E62>D] xE F?:7:6D :?DE2==2E:@?[ @A6C2E:@?[ >2:?E6?2?46 2?5 H2CC2?EJ >2?286>6?E :?E@ @?6 DJDE6>[ AC@G:5:?8 C62=\E:>6 G:D:3:=:EJ :?E@ 2AA=:2?46 A6C7@C>2?46 24C@DD AC@A6CE:6D E9C@F89 52D93@2C5\32D65 C6>@E6 >@?:E@C:?8]k^Am
kAm%9:D EC2?D=2E6D 5:C64E=J :?E@ >62DFC23=6 @A6C2E:@?2= 36?67:EDik^Am
kF=mk=:m#65F465 @?\D:E6 G:D:ED E9C@F89 AC@24E:G6 :DDF6 56E64E:@?k^=:mk=:m$E2?52C5:K65 :?DE2==2E:@? 2?5 @?3@2C5:?8 AC@46DD6Dk^=:mk=:mp44F>F=2E:@? @7 @A6C2E:@?2= 52E2 7@C AC65:4E:G6 >2:?E6?2?46k^=:mk=:mx>AC@G65 >2?286>6?E 677:4:6?4J E9C@F89 46?EC2=:K65 @G6CD:89Ek^=:mk^F=m
kAm%96 G2=F6 @7 4@??64E:G:EJ 8C@HD H96? A2:C65 H:E9 @A6C2E:@?2= >2?286>6?E 677:4:6?4J 2?5 6?92?465 =:G:?8 6IA6C:6?46D 7@C C6D:56?ED] %9:?" !C@ 3C:?8D E96D6 6=6>6?ED E@86E96C 3J 4@??64E:?8 56G:46D H:E9:? 2 D:?8=6 64@DJDE6>[ 6?23=:?8 >@C6 67764E:G6 >2?286>6?E 2?5 DFAA@CE:?8 px\5C:G6? D@=FE:@?D E92E :>AC@G6 6G6CJ52J =:76 7@C @44FA2?ED]k^Am
kAmpD x@% 42A23:=:E:6D 56G6=@A 7FCE96C[ E96 A=2E7@C> 42? 6IE6?5 E@ 3C@256C AC@A6CEJ >2?286>6?E 7F?4E:@?D[ 7C@> 56E64E:?8 H2E6C =62<D E@ >@?:E@C:?8 6?G:C@?>6?E2= 4@?5:E:@?D 2?5 :>AC@G:?8 @G6CD:89E 24C@DD 6?E:C6 3F:=5:?8D]k^Am
kAmkDEC@?8m%96 #62= s:776C6?E:2E@Ci #6DA@?D:3:=:EJ[ }@E yFDE %649?@=@8Jk^DEC@?8mk^Am
kAm|2?J A=2E7@C>D 42? 4@??64E 56G:46D[ 4@==64E 52E2 2?5 86?6C2E6 52D93@2C5D[ 3FE 4@??64E:G:EJ 2=@?6 5@6D ?@E 4C62E6 244@F?E23:=:EJ] (96? C6DA@?D:3:=:EJ :D 5:G:565 36EH66? >2?F724EFC6CD[ D@7EH2C6 AC@G:56CD[ :?DE2==6CD 2?5 D6CG:46 @A6C2E@CD[ :DDF6D 42? E2<6 =@?86C E@ C6D@=G6 2?5 4@?7:56?46 42? DF776C]k^Am
kAmx? C6D:56?E:2= 56G6=@A>6?ED[ =@?8\E6C> DE23:=:EJ 56A6?5D ?@E @?=J @? E649?@=@8J[ 3FE @? 2 4=62C @A6C2E:?8 7@F?52E:@?] qJ 6>3655:?8 =:764J4=6 E9:?<:?8 :?E@ 3@E9 @FC %9:?" !C@ A=2E7@C> 2?5 @FC @C82?:K2E:@?2= >@56=[ H6 2C6 EFC?:?8 @A6C2E:@?2= 56D:8? :?E@ 244@F?E23:=:EJ]k^Am
kAmkDEC@?8mp }6H #@=6 :? E96 v=@32= qF:=56C |2C<6Ek^DEC@?8mk^Am
kAm%96 3F:=56C >2C<6E :D 6G@=G:?8[ 2?5 6IA64E2E:@?D @7 A2CE?6CD9:A 2C6 492?8:?8 H:E9 :E] qF:=56CD 2C6 ?@E @?=J 4@?DECF4E:?8 9@>6D[ 3FE >2?28:?8 =@?8\E6C> 2DD6ED :? >@C6 4@>A=6I C68F=2E@CJ[ 7:?2?4:2= 2?5 @A6C2E:@?2= 6?G:C@?>6?ED]k^Am
kAm(6 2E {v 2C6 C6DA@?5:?8 E@ E9:D >2C<6E D9:7E 3J C6567:?:?8 @FC A@D:E:@? 7C@> 2AA=:2?46 >2?F724EFC6C E@ =:764J4=6 A2CE?6C] %9C@F89 {v !C@ qF:=56C 2?5 %9:?" !C@[ H6 2C6 364@>:?8 2? @A6C2E:@?2= A=2E7@C> =6256C[ D92A:?8 E96 7FEFC6 @7 E96 3F:=56C >2C<6E 3J D92C:?8 C6DA@?D:3:=:EJ 7@C E96 6?E:C6 =:764J4=6 @7 C6D:56?E:2= 2DD6ED]k^Am
kAmkDFAm`k^DFAm k2 9C67lQ9EEADi^^HHH]56=@:EE6]4@>^FD^6?^:?D:89ED^:?5FDECJ^7:?2?4:2=\D6CG:46D^7:?2?4:2=\D6CG:46D\:?5FDECJ\@FE=@@<D^4@>>6C4:2=\C62=\6DE2E6\@FE=@@<\a_ac]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk6>ms6=@:EE6 r6?E6C 7@C u:?2?4:2= $6CG:46D[ a_ac r@>>6C4:2= #62= tDE2E6 ~FE=@@<k^6>mk^2mk6>m]k^6>mk2 9C67lQ9EEADi^^HHHa]56=@:EE6]4@>^FD^6?^:?D:89ED^:?5FDECJ^7:?2?4:2=\D6CG:46D^4@>>6C4:2=\C62=\6DE2E6\@FE=@@<]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Am
kAmk2 9C67lQ9EEADi^^HHH]56=@:EE6]4@>^FD^6?^:?D:89ED^:?5FDECJ^7:?2?4:2=\D6CG:46D^7:?2?4:2=\D6CG:46D\:?5FDECJ\@FE=@@<D^4@>>6C4:2=\C62=\6DE2E6\@FE=@@<\a_ab]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk6>ms6=@:EE6 r6?E6C 7@C u:?2?4:2= $6CG:46D[ a_ab r@>>6C4:2= #62= tDE2E6 ~FE=@@<]k^6>mk^2mk2 9C67lQ9EEADi^^HHHa]56=@:EE6]4@>^8=@32=^6?^A286D^7:?2?4:2=\D6CG:46D^2CE:4=6D^8=@32=\C62=\6DE2E6\@FE=@@<]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Am
kAmkDFAmak^DFAm k2 9C67lQ9EEADi^^HHH]>@C82?DE2?=6J]4@>^4@?E6?E^52>^>D5@E4@>^6?^2DD6ED^A57D^|@C82?0$E2?=6J0x?DE:EFE607@C0$FDE2:?23=60x?G6DE:?8\a_ac0$FDE2:?23=60$:8?2=D0r@CA@C2E6D]A57Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk6>m|@C82? $E2?=6J x?DE:EFE6 7@C $FDE2:?23=6 x?G6DE:?8[ $FDE2:?23=6 $:8?2=Di &?56CDE2?5:?8 r@CA@C2E6DV $FDE2:?23:=:EJ !C:@C:E:6D 2?5 r92==6?86D Wa_acXk^6>mk6>m]k^6>mk^2mk2 9C67lQ9EEADi^^HHH]>@C82?DE2?=6J]4@>^:562D^DFDE2:?23=6\D:8?2=D\C62=\6DE2E6Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Am
kAmkDFAmbk^DFAm k2 9C67lQ9EEADi^^HHH]8C66?3F:=56C>65:2]4@>^G2=F6\A6C\DBF2C6\7@@EQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk6>mvC66? qF:=56C |65:2 – '2=F6 !6C $BF2C6 u@@Ei %96 }6H w@FD:?8 |6EC:4k^6>mk^2mk6>m]k^6>m k2 9C67lQ9EEADi^^HHH]8C66?3F:=56C>65:2]4@>^G2=F6\A6C\DBF2C6\7@@EQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Am
