(BPT) - By KM Ahn, head of the Design Laboratory, LG Media Entertainment Solution Company at LG Electronics
When LG Electronics (LG) debuted the Wallpaper TV in 2017, it posed a simple question: How quietly can a TV exist in a living space? Ultra-thin and mounted flush to the wall, the Wallpaper TV challenged long-held perceptions of what a TV needs to be — shifting attention away from the object itself and toward the space around it.
kAmu@C a_ae[ E92E BF6DE:@? C6EFC?D :? 2 >@C6 56>2?5:?8 7@C>] (:E9 E96 {v ~{ts 6G@ (e[ @C (2==A2A6C %'[ E9:??6DD :D ?@ =@?86C ;FDE 2 56D:8? E2C86E 3FE 2 4@?DEC2:?E E92E C6D92A6D 6G6CJ 564:D:@? — AFD9:?8 C6DEC2:?E E@ :ED 23D@=FE6 =:>:E H:E9@FE 4@>AC@>:D:?8 E96 6IA6C:6?46 A6@A=6 6IA64E 7C@> 2 AC6>:F> %']k^Am
kAm%96 (2==A2A6C %' :D ?@E 23@FE >2<:?8 2 G:DF2= DE2E6>6?E] xE :D 23@FE 5:D4:A=:?6 — 36:?8 4=62C 23@FE H92E D9@F=5 C6>2:?[ D@ E96 A:4EFC6 2?5 E96 DA246 4@F=5 4@>6 7@CH2C5 ?2EFC2==J]k^Am
kAmkDEC@?8mt=:>:?2E:?8 s:DEC24E:@?D E@ #6G62= E96 tDD6?46k^DEC@?8mk^Am
kAmpE ?:?6\>:==:>6E6C\4=2DD E9:4<?6DDkDFAm`k^DFAm[ 56D:8? 49@:46D 364@>6 :?D6A2C23=6 7C@> 6?8:?66C:?8 564:D:@?D] (:E9 6IEC6>6=J =:>:E65 :?E6C?2= DA246[ 6G6CJ DJDE6> >FDE 4@6I:DE H:E9:? E96 D2>6 76H >:==:>6E6CD]k^Am
kAm(96? J@F AFD9 E9:??6DD E@ :ED =:>:ED[ ?@E9:?8 42? 36 EC62E65 :?56A6?56?E=J 2?J>@C6] $ECF4EFC6[ A@H6C[ 962E 2?5 D@F?5 364@>6 D@ :?E6CEH:?65 E92E 2 D:?8=6 564:D:@? :? @?6 2C62 42? AFE 6G6CJE9:?8 @77\32=2?46]k^Am
kAm#2E96C E92? 7:?2=:K:?8 E96 6IE6C:@C 56D:8? 2?5 =2J6C:?8 E649?@=@8J 369:?5 :E[ H6 3682? 3J 4=62C=J 567:?:?8 4@?DEC2:?ED 2?5 BF6DE:@?:?8 2?JE9:?8 E92E :?EC@5F46D F??646DD2CJ G:DF2= 6=6>6?ED — AC@ECFD:@?D[ G:D:3=6 4@??64E:@?D @C DECF4EFC2= 4@>A=6I:EJ] p 4=62? 56D:8? H2D ?@E ;FDE 2? 26DE96E:4 8@2= 3FE 2 8@G6C?:?8 CF=6 7@C 6G6CJ 564:D:@?]k^Am
kAm%9:D 2AAC@249 492==6?865 @FC 56D:8?6CD[ 6?8:?66CD 2?5 AC@5F4E A=2??6CD 7C@> E96 G6CJ 368:??:?8 2D H6 C:8@C@FD=J BF6DE:@?65 6G6CJ 6=6>6?E E@ AC@G6 H96E96C E96:C A=246 H2D ;FDE:7:65 :? DF49 2 =:>:E65 DA246]k^Am
kAmkDEC@?8mt?8:?66C:?8 tG6CJ |:==:>6E6Ck^DEC@?8mk^Am
kAm~?46 E96 F=EC2\E9:? 7@C> 724E@C H2D D6E[ 4@?G6?E:@?2= :?E6C?2= =2J@FED H6C6 ?@ =@?86C DF77:4:6?E]k^Am
kAm~FC @?=J @AE:@? H2D E@ C656D:8? >F=E:A=6 DJDE6>D 2D @?6]k^Am
kAm(6 3682? H:E9 E96 A@H6C 3@2C5 — EC25:E:@?2==J @?6 @7 E96 >@DE DA246\:?E6?D:G6 4@>A@?6?ED] x?DE625 @7 C6=J:?8 @? D6A2C2E6 962E D:?<D[ H6 :?E68C2E65 2 A2EE6C?65 E96C>2= DECF4EFC6 5:C64E=J :?E@ E96 3@2C5 :ED6=7] %9:D AC6D6CG65 A@H6C 42A24:EJ 2?5 :>AC@G65 962E >2?286>6?E H:E9@FE 255:?8 255:E:@?2= E9:4<?6DD]k^Am
kAmpF5:@ 7@==@H65 E96 D2>6 =@8:4] s6=:G6C:?8 4@?G:?4:?8 D@F?5 7C@> DF49 2 E9:? 6?4=@DFC6 C6BF:C65 C6\6?8:?66C:?8 :?E6C?2= 4@>A@?6?ED] qJ C65F4:?8 DA62<6C D:K6 2?5 C64@?7:8FC:?8 >28?6E:4 4:C4F:ED[ E96 (2==A2A6C %' 56=:G6CD c]a\492??6=[ e_\H2EE 2F5:@]k^Am
kAmu@C 6?92?465 DECF4EFC2= C:8:5:EJ H:E9@FE 255:?8 3F=<[ H6 3@?565 =2J6C65 2=F>:?F> D966ED H:E9:? E96 7C2>6] %9:D 56D:8? 5:DEC:3FE6D DEC6DD 677:4:6?E=J[ DFAA@CE:?8 2 DEFC5J 2?5 =:89EH6:89E 7@C>]k^Am
kAm%96D6 H6C6?VE :D@=2E65 @AE:>:K2E:@?D] %96J H6C6 DJDE6> 564:D:@?D] %9:??6DD[ DE23:=:EJ 2?5 A6C7@C>2?46 925 E@ 25G2?46 E@86E96C]k^Am
kAm%92E D2>6 >:==:>6E6C\3J\>:==:>6E6C 5:D4:A=:?6 6IE6?565 E@ E96 %'VD >@DE G:D:3=6 56E2:=] (96? E96 D4C66? 8@6D 52C<[ 2 %' 364@>6D 2 D:=6?E AC6D6?46] x?DA:C65 3J 4C27E65 @3;64ED DF49 2D 7=FE65 H2E49 36K6=D[ E96 (2==A2A6C %'VD =:?62C 6586 H2D 7@C>65 7C@> 7@=565 4@CCF82E65 2=F>:?F> — C6:?7@C4:?8 E96 DECF4EFC6 H9:=6 C6>2:?:?8 C67:?65[ AC6D6?E H:E9@FE 56>2?5:?8 2EE6?E:@?]k^Am
kAmkDEC@?8ms6D:8?65 E@ $:E u=FD9[ %F?65 7@C tIA2?D:G6 $@F?5k^DEC@?8mk^Am
kAmpD E96 A2?6= 3642>6 E9:??6C[ 2?@E96C BF6DE:@? DFC72465i 9@H E96 %' A9JD:42==J >66ED E96 H2==]k^Am
kAmu=FD9 >@F?E:?8 :D 46?EC2= E@ E96 (2==A2A6C %' 6IA6C:6?46] tG6? E96 D=:89E6DE >:D2=:8?>6?E 42? 4C62E6 G:DF2= 5:DEC24E:@?] p (2==A2A6C %' :D?VE ECF=J 2 (2==A2A6C %' F?=6DD :E D:ED A6C764E=J 7=FD9] p=:8?>6?E 3642>6 2? @3D6DD:@?]k^Am
kAm%@ 249:6G6 E9:D[ H6 56G6=@A65 2? :?E68C2E65 7@=5:?8 3C24<6E E9C@F89 6IE6?D:G6 E@=6C2?46 2?5 7:E D:>F=2E:@?D] %96 DECF4EFC6 8F:56D E96 A2?6= :?E@ A@D:E:@? H:E9 AC64:D:@? H9:=6 <66A:?8 :?DE2==2E:@? :?EF:E:G6[ 2==@H:?8 E96 %' E@ D6EE=6 4=62?=J 282:?DE E96 H2== H:E9@FE 5C2H:?8 2EE6?E:@? E@ E96 C62C >6492?:D>]k^Am
kAm$@F?5 56>2?565 2 D:>:=2C 2EE6?E:@? E@ 56E2:=] (96? 2 %' D:ED D@ 4=@D6 E@ E96 H2==[ C62C\7:C:?8 D@F?5 A2E9D 2C6 4FE @77] %@ C6D@=G6 E9:D[ H6 C6\2?8=65 2?5 H:56?65 :?E6C?2= D@F?5 A@CED E@ AC@;64E 4=62C D@F?5 24C@DD E96 6?E:C6 C@@>]k^Am
kAm(2== :?E68C2E:@? :D >@C6 E92? 2 >6492?:42= D@=FE:@?] xE C6:?7@C46D E96 D2>6 5:D4:A=:?6 2AA=:65 E9C@F89@FE E96 56D:8?i C6>@G:?8 F??646DD2CJ G:DF2= 6=6>6?ED H:E9@FE 5:>:?:D9:?8 E96 4@C6 G:6H:?8 2?5 =:DE6?:?8 6IA6C:6?46]k^Am
kAmkDEC@?8m#6>@G:?8 E96 u:?2= ':DF2= s:DEC24E:@?i %CF6 (:C6=6DD r@??64E:G:EJk^DEC@?8mk^Am
kAmp7E6C AFD9:?8 E9:??6DD 2?5 7=FD9\E@\H2== :?E68C2E:@? E@ E96:C =:>:ED[ @?6 5:DEC24E:@? C6>2:?65 5:77:4F=E E@ @G6C=@@<i 423=6D]k^Am
kAm~?46 E96 A2?6= :ED6=7 C624965 E9:D =6G6= @7 G:DF2= D:>A=:4:EJ[ 2?J G:D:3=6 H:C:?8 3642>6 :>>65:2E6=J 5:DCFAE:G6]k^Am
kAm%92E C6BF:C6>6?E :D 7F=7:==65 3J E96 +6C@ r@??64E q@I[ H9:49 6?23=6D %CF6 (:C6=6DDkDFAmak^DFAm EC2?D>:DD:@? @7 =@DD=6DD cz G:56@ 2?5 2F5:@ 2E FA E@ `edwK 36EH66? 6IE6C?2= 56G:46D 2?5 E96 (2==A2A6C %'] %96 3@I :ED6=7 :D ?@H 2C@F?5 bdT D>2==6C[ 56D:8?65 E@ 36 A=2465 5:D4C66E=J 2H2J 7C@> E96 D4C66?]k^Am
kAm(:E9:? E9:D D2>6 AFCDF:E @7 G:DF2= C6DEC2:?E[ E96 (2==A2A6C %'[ 2=@?8 H:E9 @E96C {v H:C6=6DD %'D[ 92D C646:G65 %Ü' #96:?=2?5VD %CF6 (:C6=6DD {@DD=6DD ':D:@? 46CE:7:42E:@?kDFAmbk^DFAm[ C64@8?:K:?8 A:4EFC6 BF2=:EJ E92E C6>2:?D F?4@>AC@>:D65 @G6C H:C6=6DD EC2?D>:DD:@?]k^Am
kAm%@86E96C[ E96 (2==A2A6C %'VD C2K@C\E9:? AC@7:=6 2?5 %CF6 (:C6=6DD 2C49:E64EFC6 >2<6 :E E96 H@C=5VD E9:??6DE %CF6 (:C6=6DD ~{ts %'[ H:E9 2== 4@C6 DJDE6>D 7F==J :?E68C2E65 :?E@ E96 A2?6=]k^Am
kAmkDEC@?8m!:4EFC6 "F2=:EJ :D p=H2JD z:?8k^DEC@?8mk^Am
kAmpD A9JD:42= 5:DE2?46 2?5 G:D:3=6 6=6>6?ED 5:D2AA62C65[ @?6 2DDF>AE:@? 925 E@ 36 4@?7C@?E65i E92E DF49 C6DEC2:?E H@F=5 4@>6 2E E96 6IA6?D6 @7 A:4EFC6 BF2=:EJ]k^Am
kAm#2E96C E92? D:>A=J AC6D6CG:?8 A:4EFC6 A6C7@C>2?46[ H6 6?92?465 :E] wJA6C #25:2?E r@=@C %649?@=@8J 2>A=:7:6D 4@=@C[ 4@?EC2DE 2?5 3C:89E?6DD] %96 D4C66? :D FA E@ b]h E:>6DkDFAmck^DFAm 3C:89E6C E92? 4@?G6?E:@?2= ~{ts >@56=D[ H9:=6 #67=64E:@? uC66 !C6>:F>kDFAmdk^DFAm E649?@=@8J 96=AD 56=:G6C 6?92?465 4@=@C 6IAC6DD:@? 2?5 E96 A6C764E 3=24< ~{ts :D C6?@H?65 7@C[ 6G6? :? 3C:89E =:89E:?8]k^Am
kAmp== @7 E9:D :D A@H6C65 3J E96 α Wp=A92X `` px !C@46DD@C v6? b H:E9 sF2= px t?8:?6] $FAA@CE65 3J 2? }!& d]e E:>6DkDFAmek^DFAm >@C6 A@H6C7F= E92? :ED AC65646DD@C[ E9:D AC@46DD@C FA8C256D 4@=@C AC@46DD:?8 7C@> `_\3:E E@ `a\3:E E@ 56=:G6C D>@@E96C 8C25:6?ED 2?5 >@C6 AC64:D6 E@?2= 4@?EC@= H:E9@FE @G6C\AC@46DD:?8 E6IEFC6D]k^Am
kAmkDEC@?8m#64@8?:K65 3J s6D:8?i !C6D6?46 (:E9@FE s6>2?5k^DEC@?8mk^Am
kAm%96 (2==A2A6C %'VD 56D:8? A9:=@D@A9J 92D 62C?65 C64@8?:E:@? 36J@?5 {v] %96 AC@5F4E C646:G65 3@E9 E96 a_ae :u s6D:8? pH2C5 2?5 E96 a_ae #65 s@E s6D:8? pH2C5 q6DE @7 E96 q6DE 5:DE:?4E:@? 7@C :ED 56D:8? 2?5 6?8:?66C:?8]k^Am
kAm#67=64E:?8 @? E96 C64@8?:E:@?[ H6 2:> E@ <66A =625:?8 H:E9 4FDE@>6C\46?E6C65 56D:8? E92E 364@>6D 2 36?49>2C< 7@C :??@G2E:@?]k^Am
kAm}@ =@?86C ;FDE 2 56D:8? 4@?46AE E@ 36 25>:C65 7C@> 2 5:DE2?46[ E96 ?6H (2==A2A6C %' C6E9:?<D DECF4EFC6[ C67:?6D 962E 2?5 D@F?5 A2E9H2JD 2?5 C6>@G6D G:D:3=6 423=6D] (92E 3682? 2D 2? 2>3:E:@FD 6IA6C:>6?E 92D 6G@=G65 :?E@ 2 %' 56D:8?65 7@C C62= =:G:?8 DA246D]k^Am
kAm(92E C6>2:?D :D ?@E 2? @3;64E 4@>A6E:?8 7@C 2EE6?E:@?[ 3FE 2 D4C66? E92E 3=6?5D ?2EFC2==J :?E@ E96 H2==[ 6I:DE:?8 BF:6E=J J6E 362FE:7F==J :? E96 9@>6]k^Am
kAmtG6CJ 564:D:@? D6CG65 2 AFCA@D6i AC6D6?46 H:E9@FE 56>2?5]k^Am
kAmkDFAm`k^DFAm k6>m%96 24EF2= >62DFC6>6?E :D h]hd >:==:>6E6CD 2?5 >2J G2CJ D=:89E=J 56A6?5:?8 @? E96 >62DFC:?8 4@?5:E:@?D]k^6>mk^Am
kAmkDFAmak^DFAm k6>m(:C6=6DD ~{ts %' C676CD E@ 4@??64E:G:EJ 36EH66? +6C@ r@??64E 3@I 2?5 D4C66?] ':DF2==J =@DD=6DD[ 32D65 @? :?E6C?2= E6DE C6DF=ED H:E9 x$~^xtr ah`f_\a 2?5 >62DFC6>6?E C6DF=ED >2J G2CJ 56A6?5:?8 @? 4@??64E:@? DE2EFD]k^6>mk^Am
kAmkDFAmbk^DFAm k6>m':DF2==J =@DD=6DD 32D65 @? %Ü' #96:?=2?5 46CE:7:42E:@? E6DE 4@?5:E:@?D 4@?5F4E65 :? 244@C52?46 H:E9 x$~^xtr ah`f_\a] |62DFC6>6?E 2?5 A6C7@C>2?46 C6DF=ED >2J G2CJ 56A6?5:?8 @? 4@??64E:@? DE2EFD 2?5 6?G:C@?>6?E]k^6>mk^Am
kAmkDFAmck^DFAm k6>mqC:89E?6DD >2J G2CJ 32D65 @? >@56=[ D4C66? D:K6 2?5 >2C<6E C68:@?] !62< 3C:89E?6DD :D b]h E:>6D 3C:89E6C E92? 4@?G6?E:@?2= ~{ts obT H:?5@H 3J x?E6C?2= >62DFC6>6?ED]k^6>mk^Am
kAmkDFAmdk^DFAm k6>m#67=64E2?46 :D >62DFC65 2D E96 $A64F=2C r@>A@?6?E x?4=F565 W$rxX G2=F6 2E dd_ ?2?@>6E6CD[ :?56A6?56?E=J E6DE65 3J x?E6CE6<] {v ~{ts s:DA=2J :D >62DFC65 E@ 36 F?56C _]d A6C46?E C67=64E:@? FD:?8 xs|$ ``]a]a D2>A=:?8\DA96C6 >6E9@5] p4EF2= C6DF=ED >2J G2CJ 3J 4@?5:E:@?D]k^6>mk^Am
kAmkDFAmek^DFAm k6>mr@>A2C65 H:E9 AC6G:@FD J62C @7 ~{ts 6G@ >@56=D Wαh px !C@46DD@C v6?gX]k^6>mk^Am
