Stay connected this school year without the big bill

(BPT) - Back-to-school season can bring excitement, a fresh routine … and a long shopping list that can squeeze your family's budget. And this school year is set to be more expensive than ever before.

According to PwC's 2026 US Consumer Poll on Back-to-School Shopping, parents expect to spend an average of $922 this year, and nearly half (47%) say they plan to spend more than they did in 2025.

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