BEIJING, Oct. 16, 2026 /PRNewswire/ -- The grand event of the global ice and snow industry, the World Winter Sports Expo 2026 (WWSE 2026), was held in Beijing on October 15. As an important legacy of the Beijing 2022 Olympic Winter Games, this Expo aligns with China's "15th Five‑Year Plan" directives for the ice and snow industry. Its core mission is to expand the ice and snow economy, cultivate new productive forces in the sector, and promote deep integration of culture, sports, and tourism. It brought together representatives from government authorities, industry leaders, cultural‑tourism‑sports experts, outdoor film and media creators, and institutions across the entire value chain. Focusing on three strategic directions, upgrading the ice and snow industry, deepening culture‑sports‑tourism integration, and empowering the outdoor economy through technology, this WWSE features an opening ceremony, a main conference, multiple parallel sessions, and special thematic events. Together, these form a high‑end platform for achievement showcase, intellectual exchange, business matchmaking, and resource aggregation, aimed at driving higher‑quality growth for China's ice and snow and outdoor sectors.

Positioned at the pivotal starting point of a new decade of development, this Expo delivers a comprehensive upgrade: internationalization continues to reach new heights, the entire ice and snow value chain is presented in a coordinated way, scientific and technological innovation empowers the sector, ice and snow destinations pursue diversified growth, youth engagement in ice and snow sports advances through systematic promotion, forum agendas focus on niche tracks, the Ice and Snow Carnival offers a whole-scenario experience, industry-academia-research collaboration and industry services assume a stronger leading role, and a range of measures inject fresh vitality into the ice and snow economy.

Recommended for you