HOUSTON, TEXAS - September 1, 2026 -Â As artificial intelligence continues to reshape industries worldwide, one company is bringing practical, dealership-focused AI to the automotive retail industry. NEMROOT, an AI-powered Sales Performance Operating System, officially launches after years of development, real-world testing, and continuous refinement inside active dealerships.
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmk:>8 DC4lQ9EEADi^^HHH]23?6HDH:C6]4@>^FA=@25^a_ae^_h^`6ee5gac4d7g2_2agah`f6f2e6d`affa];A8Q 2=ElQQ ^mk^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmk6>mx>286i }t|#~~%k^6>mk^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm&?=:<6 >2?J 2FE@>@E:G6 E649?@=@8J DE2CEFAD 7@F?565 3J D@7EH2C6 56G6=@A6CD[ }t|#~~% H2D 4C62E65 3J D@>6@?6 H9@ 92D DA6?E J62CD @? E96 D9@HC@@> 7=@@C]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmu@F?56C kDEC@?8m$6=4F< z2J2k^DEC@?8m[ @H?6C @7 EH@ 2FE@>@3:=6 562=6CD9:AD :? %6I2D 2?5 2? 24E:G6 >6>36C @7 3@E9 E96 kDEC@?8m%6I2D x?56A6?56?E pFE@>@3:=6 s62=6CD pDD@4:2E:@? W%xpspXk^DEC@?8m 2?5 E96 kDEC@?8m}2E:@?2= x?56A6?56?E pFE@>@3:=6 s62=6CD pDD@4:2E:@? W}xpspXk^DEC@?8m[ 6IA6C:6?465 7:CDE92?5 E96 52:=J @A6C2E:@?2= 492==6?86D 562=6CD9:AD 7246] uC@> >:DD65 =625D 2?5 :?4@?D:DE6?E 7@==@H\FA E@ 4@>>F?:42E:@? 3@EE=6?64<D 2?5 :?677:4:6?E D2=6D AC@46DD6D[ z2J2 C64@8?:K65 E92E 562=6CD9:AD ?66565 >@C6 E92? 2?@E96C r#|—E96J ?66565 2? :?E6==:86?E @A6C2E:?8 DJDE6> 56D:8?65 DA64:7:42==J 2C@F?5 9@H 562=6CD9:AD 24EF2==J H@C<]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmQ%649?@=@8J D9@F=5 D@=G6 C62= 3FD:?6DD AC@3=6>D—?@E 4C62E6 ?6H @?6D[Q D2:5 $6=4F< z2J2[ u@F?56C @7 }t|#~~%] QtG6CJ 762EFC6 :?D:56 }t|#~~% H2D :?DA:C65 3J 492==6?86D H6 A6CD@?2==J 6IA6C:6?465 :?D:56 562=6CD9:AD] (6 5:5?VE 3F:=5 D@7EH2C6 32D65 @? 2DDF>AE:@?Dj H6 3F:=E :E 32D65 @? J62CD @7 @A6C2E:?8 DF446DD7F= 562=6CD9:AD]Qk^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmk:>8 DC4lQ9EEADi^^HHH]23?6HDH:C6]4@>^FA=@25^a_ae^_h^c3gag267`eha5a56`774dhf23c25ca3d];A8Q 2=ElQQ ^mk^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmk6>mx>286i }t|#~~%k^6>mk^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm#2E96C E92? @FED@FC4:?8 AC@5F4E 5:C64E:@? E@ 4@?DF=E2?ED[ z2J2 :?G6DE65 962G:=J :? C6D62C49[ D@7EH2C6 6?8:?66C:?8[ 2?5 2CE:7:4:2= :?E6==:86?46 56G6=@A>6?E] (@C<:?8 4=@D6=J H:E9 6IA6C:6?465 E649?@=@8J AC@76DD:@?2=D[ 9:D G:D:@? H2D EC2?D7@C>65 :?E@ 2 4@>AC696?D:G6 px A=2E7@C> 56D:8?65 6I4=FD:G6=J 7@C :?56A6?56?E 2FE@>@3:=6 562=6CD9:AD]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm~G6C 2? 6IE6?565 E6DE:?8 A6C:@5[ }t|#~~% H2D :>A=6>6?E65 2?5 C67:?65 E9C@F89 C62= 562=6CD9:A @A6C2E:@?D[ 2==@H:?8 E96 56G6=@A>6?E E62> E@ 4@?E:?F@FD=J :>AC@G6 2FE@>2E:@? H@C<7=@HD[ 4FDE@>6C 6?8286>6?E[ =625 C6DA@?D6[ 2AA@:?E>6?E D4965F=:?8[ D2=6D AC@46DD6D[ 2?5 A6C7@C>2?46 C6A@CE:?8]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmp7E6C DF446DD7F==J G2=:52E:?8 E96 A=2E7@C> :? AC@5F4E:@? 6?G:C@?>6?ED[ }t|#~~% :D ?@H 36:?8 :?EC@5F465 E@ 562=6CD9:AD 24C@DD E96 &?:E65 $E2E6D]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm&?=:<6 EC25:E:@?2= r#| A=2E7@C>D E92E D:>A=J @C82?:K6 4FDE@>6C :?7@C>2E:@?[ }t|#~~% 7F?4E:@?D 2D 2 4@>A=6E6 $2=6D !6C7@C>2?46 ~A6C2E:?8 $JDE6>] %96 A=2E7@C> :?E6==:86?E=J 2DD:DED 562=6CD9:AD 3J C6DA@?5:?8 E@ =625D :?DE2?E=J[ >2:?E2:?:?8 4@?D:DE6?E 4FDE@>6C 4@>>F?:42E:@?[ 2FE@>2E:?8 2AA@:?E>6?E D4965F=:?8[ >@?:E@C:?8 D2=6D 24E:G:EJ[ 2?5 AC@G:5:?8 562=6CD9:A @H?6CD H:E9 24E:@?23=6 A6C7@C>2?46 :?D:89ED]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmqJ 4@>3:?:?8 4@?G6CD2E:@?2= px H:E9 562=6CD9:A\DA64:7:4 H@C<7=@HD[ }t|#~~% 96=AD C65F46 C6DA@?D6 E:>6D[ :>AC@G6 4FDE@>6C 6?8286>6?E[ :?4C62D6 2AA@:?E>6?E C2E6D[ 2?5 F=E:>2E6=J 5C:G6 >@C6 G69:4=6 D2=6D]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm~?6 @7 }t|#~~%VD 567:?:?8 25G2?E286D :D E92E :E H2D 3F:=E 7C@> 2? @A6C2E@CVD A6CDA64E:G6] tG6CJ H@C<7=@H C67=64ED E96 C62=:E:6D @7 562=6CD9:A @A6C2E:@?D[ >2<:?8 E96 DJDE6> :?EF:E:G6 7@C D2=6D E62>D H9:=6 56=:G6C:?8 >62DFC23=6 @A6C2E:@?2= :>AC@G6>6?ED 7@C >2?286>6?E]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 A=2E7@C> 92D 2=C625J 2EEC24E65 D:8?:7:42?E 2EE6?E:@? 2E >2;@C 2FE@>@E:G6 :?5FDECJ 6G6?ED[ :?4=F5:?8 E96 kDEC@?8m}xpsp r@?G6?E:@? U2>Aj tIA@k^DEC@?8m 2?5 kDEC@?8m%xpsp r@?76C6?46 U2>Aj tIA@k^DEC@?8m[ H96C6 562=6CD9:A @H?6CD[ 86?6C2= >2?286CD[ 2?5 :?5FDECJ AC@76DD:@?2=D 6IA6C:6?465 =:G6 56>@?DEC2E:@?D @7 E96 E649?@=@8J]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmk:>8 DC4lQ9EEADi^^HHH]23?6HDH:C6]4@>^FA=@25^a_ae^_h^2g7242g7gbdeh_63`_bb4aagb`efa2aa];A8Q 2=ElQQ ^mk6>mk^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmx>286i }t|#~~%k^6>mk^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmpD 2CE:7:4:2= :?E6==:86?46 364@>6D :?4C62D:?8=J :>A@CE2?E 24C@DD 6G6CJ :?5FDECJ[ }t|#~~% 2:>D E@ AC@G:56 562=6CD9:AD H:E9 AC24E:42= px D@=FE:@?D E92E AC@5F46 >62DFC23=6 3FD:?6DD C6DF=ED C2E96C E92? D:>A=J :?EC@5F4:?8 ?6H E649?@=@8J]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmQ~FC >:DD:@? 92D 2=H2JD 366? D:>A=6[Q z2J2 25565] Qw6=A 562=6CD9:AD C6DA@?5 72DE6C[ H@C< D>2CE6C[ D6CG6 4FDE@>6CD 36EE6C[ 2?5 D6== >@C6 G69:4=6D E9C@F89 :?E6==:86?E 2FE@>2E:@?]Qk^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm(:E9 562=6CD9:AD 724:?8 :?4C62D:?8 4@>A6E:E:@? 2?5 C:D:?8 4FDE@>6C 6IA64E2E:@?D[ }t|#~~% C6AC6D6?ED 2 ?6H 86?6C2E:@? @7 562=6CD9:A E649?@=@8J—@?6 3F:=E 3J :?5FDECJ AC@76DD:@?2=D H9@ F?56CDE2?5 E96 3FD:?6DD 7C@> E96 :?D:56]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmu@C >@C6 :?7@C>2E:@?[ G:D:E k2 C6=lQ?@7@==@HQ 9C67lQ9EEAi^^HHH]?6>C@@E]4@>^QmHHH]?6>C@@E]4@>k^2m]k^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmkDEC@?8mp3@FE }t|#~~%k^DEC@?8mk^Am
kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm}t|#~~% :D 2? px\A@H6C65 $2=6D !6C7@C>2?46 ~A6C2E:?8 $JDE6> 56G6=@A65 DA64:7:42==J 7@C 2FE@>@E:G6 562=6CD9:AD] s6D:8?65 3J 562=6CD9:A AC@76DD:@?2=D 2?5 A@H6C65 3J 2CE:7:4:2= :?E6==:86?46[ E96 A=2E7@C> 96=AD 562=6CD9:AD 2FE@>2E6 4FDE@>6C 6?8286>6?E[ =625 >2?286>6?E[ 2AA@:?E>6?E D4965F=:?8[ 7@==@H\FA 4@>>F?:42E:@?[ D2=6D A6C7@C>2?46 >@?:E@C:?8[ 2?5 @A6C2E:@?2= H@C<7=@HD E@ :>AC@G6 677:4:6?4J 2?5 :?4C62D6 D2=6D]k^Am
kAmkDA2? DEJ=6lQ7@?E\D:K6i`gAI P:>A@CE2?EjQm|65:2 r@?E24Ek^DA2?mk^Am
kAmkDEC@?8mr@>A2?J }2>6ik^DEC@?8mk2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>^4@>A2?J?2>6^?6>C@@E]4@>0`hcah`]9E>=Q C6=lQ?@7@==@HQm}t|#~~%k^2mk^Am
kAmkDEC@?8mr@?E24E !6CD@?ik^DEC@?8m $6=4F< zp*pk^Am
kAmkDEC@?8mt>2:=ik^DEC@?8mk2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>^6>2:=04@?E24E0FD]A9AnACl?6>C@@E\=2F?496D\2:A@H6C65\D2=6D\A6C7@C>2?46\@A6C2E:?8\DJDE6>\3F:=E\3J\2\562=6C\7@C\562=6CDQ C6=lQ?@7@==@HQm$6?5 t>2:=k^2mk^Am
kAmkDEC@?8mr@F?ECJik^DEC@?8m &?:E65 $E2E6Dk^Am
kAmkDEC@?8m(63D:E6ik^DEC@?8mk2 9C67lQ9EEADi^^?6>C@@E]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^?6>C@@E]4@>^k^2mk^Am
kAmk^Am
kAm k^Am
kAm!C6DD #6=62D6 s:DEC:3FE65 3J k2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>Qmpq}6HDH:C6]4@>k^2mk^Am
kAm%@ G:6H E96 @C:8:?2= G6CD:@? @? pq}6HDH:C6 G:D:Ei k2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>^AC6DDC6=62D6D^?6>C@@E\=2F?496D\2:A@H6C65\D2=6D\A6C7@C>2?46\@A6C2E:?8\DJDE6>\3F:=E\3J\2\562=6C\7@C\562=6CD0gbbbae]9E>=Qm}t|#~~% {2F?496D px\!@H6C65 $2=6D !6C7@C>2?46 ~A6C2E:?8 $JDE6> qF:=E 3J 2 s62=6C[ 7@C s62=6CDk^2mk^Am
kAmk:>8 DC4lQ9EEADi^^HHH]23?6HDH:C6]4@>^AC6DD0DE2E]A9AnACl?6>C@@E\=2F?496D\2:A@H6C65\D2=6D\A6C7@C>2?46\@A6C2E:?8\DJDE6>\3F:=E\3J\2\562=6C\7@C\562=6CDQ 2=ElQQ H:5E9lQ`AIQ 96:89ElQ`AIQ ^mk^Am
